terms of s e o

terms of s e o


Here are some key terms related to Search Engine Optimization (SEO):



1. **Keyword**:


A specific word or phrase that users type into search engines when looking for information.


2. **On-Page SEO**: Optimization techniques applied directly to web pages, including content, title tags, meta descriptions, and internal linking.



3. **Off-Page SEO**:


Actions taken outside of your own website to impact your rankings, primarily involving backlink building and social media engagement.



4. **Backlink**:


A link from another website to your own, which can enhance your site’s authority and ranking in search results.



5. **Meta Tags**:


HTML elements that provide information about a web page, including title tags and meta descriptions, which influence how search engines index and display pages.



6. **SERP**:


Search Engine Results Page, the page displayed by a search engine in response to a query.



7. **Alt Text**:


Descriptive text added to images to help search engines understand the content, also improving accessibility.



8. **Anchor Text**:


The visible, clickable text in a hyperlink, which can influence SEO by providing context about the linked page.



9. **Content Marketing**:


Creating and distributing valuable, relevant content to attract and engage a target audience, which complements SEO efforts.



10. **SEO Audit**:


A comprehensive analysis of a website's SEO performance, identifying areas for improvement.


These terms are fundamental to understanding and implementing effective SEO strategies.


If you need more information about any specific term, let me know!


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