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Search Engine Optimization (SEO) is a crucial digital marketing strategy aimed at improving a website's visibility in search engine results.


By optimizing various elements such as content, keywords, and site structure, businesses can attract organic traffic more effectively.


Key components of SEO include on-page optimization, which involves enhancing content quality and relevance,


and off-page optimization, which focuses on building backlinks and engaging with users on social media. Additionally,


technical aspects like site speed and mobile-friendliness are vital for ensuring a positive user experience.


A well-executed SEO strategy can lead to higher search rankings,


increased brand awareness, and improved conversion rates.


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